دانلود مقاله انگلیسی Exploring the role of customer relationship management (CRM) systems in customer knowledge creation

دانلود مقاله انگلیسی Exploring the role of customer relationship management (CRM) systems in customer knowledge creation

عنوان مقاله: Exploring the role of customer relationship management (CRM) . systems in customer knowledge creation ترجمه عنوان مقاله: شرح نقش مدیریت ارتباط با مشتری. سیستمی در ایجاد دانش مشتری Abstract: This study explores how customer relationship management (CRM) systems support customerknowledge creation processes [48], including socialization, externalization, combination and internali-zation. CRM systems are ...

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دانلود مقاله انگلیسی The Critical Success Factors of Business Process Management

دانلود مقاله انگلیسی The Critical Success Factors of Business Process Management

عنوان مقاله: The Critical Success Factors of Business Process Management ترجمه عنوان مقاله: عوامل حیاتی موفقیت در مدیریت فرآیند کسب و کار Abstract: Although business process management (‗BPM lsquo;) is a popular concept, it has not yet been properly theoretically grounded. This leads to problems in identifying both generic and case specific critical success factors of BPM programs. The paper proposes an underlying ...

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