Investigating the Relationship between Relationship Marketing and Customer Satisfaction: A Case Study Asia Insurance company

Investigating the Relationship between Relationship Marketing and Customer Satisfaction: A Case Study Asia Insurance company

AbstractIn today rsquo;s competitive environment, customers are one of the most important factors of organizational success. As a result, retaining and making them satisfied is an important goal for organizations. Relationship marketing is a new concept in customer-orientation field and can help researchers find more cues about future success through focusing on customers. The purpose of the current paper is to survey the relationship between relationship marketing and customer satisfaction in ...

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