Investigating the Relationship between Relationship Marketing and Customer Satisfaction: A Case Study Asia Insurance company
Investigating the Relationship between Relationship Marketing and Customer Satisfaction: A Case Study Asia Insurance company
AbstractIn today rsquo;s competitive environment, customers are one of the most important factors of organizational success. As a result, retaining and making them satisfied is an important goal for organizations. Relationship marketing is a new concept in customer-orientation field and can help researchers find more cues about future success through focusing on customers. The purpose of the current paper is to survey the relationship between relationship marketing and customer satisfaction in ...
ادامه مطلب ...
Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining
Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining
Title: Creating Usable Customer Intelligence from Social Media Data: Network Analytics meets Text Mining File type: PDF Number of pages: 18 File size: 2.20 MB Summary: “Water water everywhere and not a drop to drink”The Rime of the Ancient Mariner, Samuel Taylor CoolidgeIn today’s world of social media and the wide variety of social media channels available, there is a huge amount of data available. The challenge comes in accessing that data and transforming it into something that is ...
ادامه مطلب ...
دانلود مقاله انگلیسی Exploring the role of customer relationship management (CRM) systems in customer knowledge creation
دانلود مقاله انگلیسی Exploring the role of customer relationship management (CRM) systems in customer knowledge creation
عنوان مقاله: Exploring the role of customer relationship management (CRM) . systems in customer knowledge creation ترجمه عنوان مقاله: شرح نقش مدیریت ارتباط با مشتری. سیستمی در ایجاد دانش مشتری Abstract: This study explores how customer relationship management (CRM) systems support customerknowledge creation processes [48], including socialization, externalization, combination and internali-zation. CRM systems are ...
ادامه مطلب ...
Successful Customer Relationship Marketing
Successful Customer Relationship Marketing
Successful Customer Relationship Marketing New thinking, new strategies, new tools for gettingcloser to your customers Bryan Foss amp; Merlin Stone Part 1. Knowledge of customer relationship management (CRM) and 1customersChapter 1. Defining CRM and assessing its quality 3Merlin Stone and Neil WoodcockThe CMAT model 5; CMAT methodology 9; Customer management performance 11;The model used to define lsquo;business performance rsquo; 11; The companies assessed 14Chapter 2. ...
ادامه مطلب ...
Successful Customer Relationship Marketing
Successful Customer Relationship Marketing
Successful Customer Relationship Marketing New thinking, new strategies, new tools for gettingcloser to your customers Bryan Foss amp; Merlin Stone Part 1. Knowledge of customer relationship management (CRM) and 1customersChapter 1. Defining CRM and assessing its quality 3Merlin Stone and Neil WoodcockThe CMAT model 5; CMAT methodology 9; Customer management performance 11;The model used to define lsquo;business performance rsquo; 11; The companies assessed 14Chapter 2. ...
ادامه مطلب ...